What Makes an Unsuccessful Infographic?
Infographics are a great way to quickly and effectively communicate complex information. However, if done incorrectly, they can be ineffective and even confusing. Here are some of the most common mistakes that make an infographic unsuccessful.
#1 Inaccurate Charts
Poorly created charts, or charts that don’t show data accurately, can severely hurt an infographic’s message. If you use charts at all in your infographic, then you should spend a lot of time making sure they are correct.
#2 Poor Design
The design of an infographic is key to its success. If the design is too busy or cluttered, it can be difficult to understand the message. Additionally, the design should be consistent and aesthetically pleasing.
#3 Unclear Message
The message of an infographic should be clear and concise. If the message is too complicated or convoluted, then it will be difficult for readers to understand.
#4 Too Much Text
An infographic should be visual, not textual. Too much text can make an infographic difficult to read and can take away from the overall message.
#5 Poor Color Choice
The colors used in an infographic should be chosen carefully. Colors should be used to help draw attention to important elements and to create a cohesive design. Poor color choice can make an infographic look unprofessional and unattractive.
#6 Lack of Visuals
An infographic should be visually appealing. If there are no visuals, such as charts, graphs, or images, then the infographic will be less effective.
#7 Unreliable Sources
If the sources used in an infographic are unreliable, then the infographic will be less credible. It is important to make sure that all sources are reliable and accurate.
#8 Unreadable Fonts
Fonts should be chosen carefully in order to make sure that the text is easy to read. If the font is too small or difficult to read, then the infographic will be less effective.
Apsar Ali is a passionate graphic designer and the founder of Grafixfather.com. With over 5 years of experience in the design industry, he has a wealth of knowledge to share with his readers.