What is emphasis and contrast in design?

Emphasis and contrast are two of the most important elements of design. They are used to draw attention to certain elements of a design and to create a visual hierarchy.

Emphasis is the use of elements to draw attention to a particular part of a design. It can be used to create a focal point, to make something stand out, or to draw attention to a particular message. Emphasis can be achieved through size, color, texture, shape, or placement. For example, a large bold font can be used to emphasize a headline, or a bright color can be used to draw attention to a particular element.

Contrast is the use of elements to create a difference between two objects. It can be used to create a visual hierarchy, to make something stand out, or to draw attention to a particular message. Contrast can be achieved through size, color, texture, shape, or placement. For example, a light-colored font can be used to contrast with a dark background, or a large font can be used to contrast with a small font.

Both emphasis and contrast are important elements of design, and they can be used together to create a powerful visual impact. By using contrast to support the emphasis of an object, designers can create a visual hierarchy and draw attention to a particular message. By using contrast and emphasis together, designers can create a visually appealing design that stands out from the rest.