7 Basic Questions to Ask in Your Market Research
Conducting market research is an essential part of any successful business. By understanding the needs and wants of your target audience, you can develop a product or service that meets their needs and increases your chances of success.
But what questions should you ask in your market research? Here are 7 basic questions to ask in your customer survey:
1. Who is our ideal customer?
Understanding who your ideal customer is can help you focus your marketing efforts and tailor your product or service to meet their needs. Ask questions about age, gender, location, income level, interests, and other demographic information.
2. What do they struggle with?
By understanding the problems your target audience is facing, you can develop a product or service that solves their problems. Ask questions about their challenges, frustrations, and needs.
3. What does your ideal customer really WANT?
Knowing what your target audience wants can help you create a product or service that meets their needs and desires. Ask questions about their goals, aspirations, and desires.
4. What sets you apart from your competition?
Understanding what makes your product or service unique can help you stand out from the competition. Ask questions about what features or benefits make your product or service different from the competition.
5. Who is currently buying from us?
Understanding who is currently buying from you can help you target similar customers and increase sales. Ask questions about who is currently buying from you and why.
6. Why are other people not buying from us?
Understanding why people are not buying from you can help you identify areas for improvement. Ask questions about why people are not buying from you and what could be done to change that.
7. Who can buy from us in the future?
Knowing who could potentially buy from you in the future can help you target new customers and increase sales. Ask questions about who could potentially buy from you and why.
By asking these 7 basic questions in your market research, you can gain valuable insights into your target audience and develop a product or service that meets their needs.
Apsar Ali is a passionate graphic designer and the founder of Grafixfather.com. With over 5 years of experience in the design industry, he has a wealth of knowledge to share with his readers.